Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

TOUR 335: Strategic Management

Helpful resources and databases for conducting industry research in TOUR 335.


At CapU, we think about tourism in eight sectors:

OR in five sectors as defined in NAICS:

  • Accommodations
  • Food and Beverage
  • Recreation and Entertainment
  • Travel Services
  • Transportation

This guide lists some of the main resources for each sector to get you started. Your instructor may provide you with some reports as well.


Adventure Tourism and Recreation


Try searching geographically (e.g. city, province, region, country) as well as thematically (e.g. natural) or by type (e.g. zoos, theatres, waterfalls).

Events and Conferences

Food and Beverage

Tourism Services


Try Googling your form of transportation (plane, train, automobile, etc.) with "association" to see if there's an industry group or network.

Travel Trade