Guides: TOUR 335: Strategic Management: Find Company Research

Company Research

Company research focuses on a specific company. Similar to industry research, you'll also need to find information about consumers, finances, regulations, but on a much smaller scope.

It can be difficult to find financial information for smaller businesses and for private companies.

Find Company research

Start on the company's website. Look for the About Us and News page to learn about the company's mission, goals, and how they present themselves to the public.

You will find more information on public companies than private companies. Public companies have publicly traded shares on a stock exchange and are legally required to publicly report certain business and financial information. Private companies have no legal obligation to share their financial information to the public. It is unlikely that you will find their financial information since there is no competitive advantage to sharing this information.

You can find out whether a company is public by doing a simple Google search or by looking on the company's website. For example, InterContinental Hotels Group has an "Investors" tab with some financial information. You can also search on SEDAR (Canada) or EDGAR (US) sites for public company filings.

SEDAR (System for Electronic Document Analysis and Retrieval)
"www.sedar.com is the official site that provides access to most public securities documents and information filed by public companies and investment funds with the Canadian Securities Administrators (CSA) "
EDGAR
The U.S. Securities and Exchange Commissions' portal to public company filings.
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Electronic Data Gathering, Analysis, and Retrieval system

SimplyAnalytics
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing demographic information including census data from year 2006-2016 (population, age, language, income, housing, education, race & ethnicity and more), current year estimates and 5 year projections, household spending data on hundreds of goods and services, and over 1.3 million detailed Canadian business profiles from Dun & Bradstreet (D&B). Additionally, users have access to the PRIZM marketing segmentation system, enabling researchers to understand target locations or identify target markets, and an age-by-income cross-tabulation dataset of household maintainers.
Please note that it is limited to 5 users at one time.
Limited to 5 concurrent users.
Create a local account to save your work or use as a guest.
IBISWorld Industry Reports
Access to Canada, US, and US specialized industry reports.These reports are updated annually and provide key statistics and analysis on market characteristics, operating conditions, current and historical performance, five-year forecasts on revenue, imports, exports, employment and other key statistics, major industry participants with market share and more.

TOUR 335: Strategic Management

Company Research

Company research focuses on a specific company. Similar to industry research, you'll also need to find information about consumers, finances, regulations, but on a much smaller scope. It can be difficult to find financial information for smaller businesses and for private companies.

Find Company research

Company research focuses on a specific company. Similar to industry research, you'll also need to find information about consumers, finances, regulations, but on a much smaller scope.

It can be difficult to find financial information for smaller businesses and for private companies.