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TOUR 335: Strategic Management

Helpful resources and databases for conducting industry research in TOUR 335.

TOUR 335 Research Guide

Use the menu to find helpful resources and tips for conducting industry research for your TOUR 335 course.

Academic vs. Industry Research

Industry research and academic research are different.


Industry research is a type of business research. You will use academic and non-academic sources. You may find information in these formats:

  • industry profiles
  • country reports
  • SWOT analyses
  • trade publication articles (e.g. business magazines)
  • industry organization reports

Best Bets

Don't have time to explore the entire guide? Try the Best Bets below.

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APA Citations

Visit the CapU Library's APA citation guide for more information on citations: