Vividata allows users to customize their reports by demographics, attitudes, media consumption and profiling, retail outlets and product usage. The username and password are posted on your library account page (at the bottom).
By accessing and using Vividata you acknowledge and agree that you must:
Not share any of its data or other contents publicly or with any other organizations or any individuals not affiliated with CapU.
Must cite Vividata data and other contents appropriately, clearly acknowledging Vividata as the source, and
Only use Vividata data for educational purposes.
Not use CapU’s Vividata access for a paid or unpaid internship.
Request explicit permission to use Vividata data for any research that is intended for publication. To acquire permission, please contact Vividata directly here (firstname.lastname@example.org).
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing demographic information including census data from year 2006-2016 (population, age, language, income, housing, education, race & ethnicity and more), current year estimates and 5 year projections, household spending data on hundreds of goods and services, and over 1.3 million detailed Canadian business profiles from Dun & Bradstreet (D&B). Additionally, users have access to the PRIZM marketing segmentation system, enabling researchers to understand target locations or identify target markets, and an age-by-income cross-tabulation dataset of household maintainers.
Please note that it is limited to 5 users at one time.
Limited to 5 concurrent users.
Create a local account to save your work or use as a guest.
This website contains research information on tourism in Canada, with sections on Statistics & Figures, Market Knowledge, Product Knowledge, Industry Research, and Trends & Outlook. Find this information under the Research tab on the homepage.