This guide provides an overview of the different types of research and associated resources you will need to use to complete your environmental scan.
The continuous monitoring of events and trends in the business environment
Environmental scanning. (2006). In Collin, P. (Ed), Dictionary of Business. Huntingdon, GBR: A & C Black.
The monitoring by a firm of the general (macro) environment and its more immediate market environments in order to identify those factors likely to have a significant impact on its business position and viability | Environmental scanning. (2006). In C. Pass (Ed.), Collins Dictionary of business. London, United Kingdom: Collins.
What do you have to do to successfully complete this assignment? How long will each step take you?
Make a list of the tasks you need to accomplish. Set a schedule to finish each task. Put the schedule into your calendar.
Is your topic the right size? Most students choose a topic that is too large. Doing some presearch on your topic can help you get the big picture and understand what narrower topics are available.
Reference resources help you get started on a new topic, answer quick questions, and/or point you to further resources. Examples of reference resources include:
Almanacs - Atlases - Dictionaries - Encyclopedias - Handbooks - Indexes - Thesauri
What questions will you need to answer to write about your topic? What information will you need to find to support your argument?
Make a list to help guide your research.
It's true - keywords are the key to success when it comes to research. Generating a list of keywords before you start searching - and adding to the list as you go - will make you an efficient, effective searcher. If you can't find what your looking for, it's probably due to bad keywords.