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BMKT 161

Research guide for BMKT 161 Environmental Scan

How to Navigate This Guide

This guide provides an overview of the different types of research and associated resources you will need to use to complete your environmental scan.

What is an Environmental Scan?

The continuous monitoring of events and trends in the business environment
Environmental scanning. (2006). In Collin, P. (Ed), Dictionary of Business. Huntingdon, GBR: A & C Black.

The monitoring by a firm of the general (macro) environment and its more immediate market environments in order to identify those factors likely to have a significant impact on its business position and viability | Environmental scanning. (2006). In C. Pass (Ed.), Collins Dictionary of business. London, United Kingdom: Collins.

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