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BMKT 161

Research guide for BMKT 161 Environmental Scan

Library Database Tip

In the Library Workshop video, we explore consumer and demographic research using Statista and Passport. Both have reports on consumer preferences, habits, and spending. Passport has an annual lifestyle survey related to consumer goods and services.

Social & Cultural Research

"The social forces of the environment include the demographic characteristics of the population, as well as consumer lifestyles, cultural values, and beliefs. Changes in these forces can have a dramatic impact on marketing strategy." - Kerin, R., Edwards, G., Tibbo, G. (2005). Marketing: The core. McGraw-Hill Ryerson; Toronto. (p. 54).

ASK:

  • What are the consumer trends related to the business/product/service I am researching?
  • What are the overall trends of the consumer regards values and beliefs?

 

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