"Demographics: Description of a population according to characteristics such as age, gender, ethnicity, income, and occupation." - Kerin, R., Edwards, G., Tibbo, G. (2005). Marketing: The core. McGraw-Hill Ryerson; Toronto. (p. 54).
What is the location of your market?
The geography of the market is based on the way in which Statistics Canada collects its statistics.
The geographic areas include (terms taken from the 2016 Census Dictionary):
"The main purpose of the survey is to obtain detailed information about household spending during the reference year (previous calendar year). Information is also collected about dwelling characteristics as well as household equipment." - Statistics Canada
2017 Survey of Household Spending publications
Current Survey of Household Spending data