BMKT 161

"Regulation consists of restrictions that municipal, provincial, and federal laws place on business with regard to its activities. Regulation exists to protect companies as well as consumers." - Kerin, R., Edwards, G., Tibbo, G. (2005). Marketing: The core. McGraw-Hill Ryerson; Toronto. (p. 54).

ASK:

• In what municipality is the business I am researching operating? What are the regulations of that municipality?
• What product/service is the business I am researching producing/seeling? What are the regulations that govern the production/sale of that product/service?
• In what industry does the business I am researching belong? Does the industry self-regulate?

Business/industry-related organizations and associations may have publications and information that discuss regulatory issues, including self-regulation. Here are a few examples:

• Canadian Home Builders' Association
• B.C. Restaurant Association
• Vancouver Board of Trade

TIP: Search Industry Canada's Canadian Company Capabilities Directory of Business and Trade Associations/Organizations to find appropriate organizations.

TIP: On the internet, search your industry name combined with the word 'association.' For example: home builders association