TOUR 112: Marketing I

Sample topic: “travel motivations of university students”  

Separate the key concepts of your research topic. Each key concept becomes a search term: 

Concept 1: Travel

Concept 2: Motivation 

Concept 3: University student

The database tries to find articles that contain every search term you use. This means, if an author uses a different keyword than you, their article won't show up in the results list. Therefore, brainstorm synonyms for your keywords. Separate synonyms with OR to tell the database to look for articles with either word.  

Concept 1: Travel

Concept 2: Motivation OR Influence; 

Concept 3: University student OR College student 

1. Use quotation marks around a group of words to search the words as a phrase. 
2. Add an asterisk after the root word to search for the root word plus all possible endings. Example: Canad* = Canada, Canadian, Canadiens.
3. Use the plus sign below the search box to add additional search fields and further narrow your results.