Here, you can find resources that help you produce a professional and impactful final CityStudio deliverable. Note: not all CityStudio projects require that you create these deliverables. Please check your assignment outline or confirm with your instructor before creating the following. Resources include:
Your one-pager is a clear and concise summary of your project. It outlines the most important aspects of your work for someone with no previous knowledge of your assignment. It may be used by our municipal partner(s) to quickly understand the project you created, to share your project with other staff and to report back to municipal councilors.
Your pitch is a 60 second verbal summary of your project that you may be asked to present at the end of term and if you are invited to HUBBUB. The goal is to clearly explain your work and help your listener understand the overall goals and outcomes of your work. A good pitch will solicit interest, prompt follow-up questions and be memorable for the listener.
A strong pitch would include:
Grab your audience’s attention: use a question or statistic to open
Frame the project: summarize the background of the challenge very briefly (e.g. 1 sentence) to give some context
Keep it simple: focus on a few key pieces of information that your listener will remember
Slow and steady: use pauses for emphasis and speak at a regular speed; do not try to fit as many words as possible into your 60 seconds.
Test your pitch on people who are not familiar with your project. Did they understand?
Practice, practice, practice!