Guides: TOUR 225: Entrepreneurship in Tourism: Market Research

Market Research

Market research examines a specific market for a product. You can find a definition here.

Vividata and industry associations may have useful information.

Two important resources for VA 2:

Destination BC Market Research - free reports created by Destination BC summarizing size of the market, volume and expenditures in BC, traveller and trip characteristics, market insights, and top trends

PRIZM - use this tool to group Canadians using PRIZM profiles, including demographic, behavioural, financial, health and psychographic insights

Find Market Research

Destination British Columbia
This website includes sections on tourism research, developing and implementing a tourism plan, marketing, and information on the tourism industry in BC.

Vividata (Dapresy)
Vividata allows users to customize their reports by demographics, attitudes, media consumption and profiling, retail outlets and product usage. The username and password are posted on your library account page (at the bottom).

By accessing and using Vividata you acknowledge and agree that you must:
- Not share any of its data or other contents publicly or with any other organizations or any individuals not affiliated with CapU.
- Must cite Vividata data and other contents appropriately, clearly acknowledging Vividata as the source, and
- Only use Vividata data for educational purposes.
- Not use CapU’s Vividata access for a paid or unpaid internship.
- Request explicit permission to use Vividata data for any research that is intended for publication. To acquire permission, please contact Vividata directly here (info@vividata.ca).
CARDonline
Advertising rates and related data are available on every significant medium in Canada. Includes magazines, newspapers, radio and television stations and other advertising media.

Destination Canada
This website contains research information on tourism in Canada, with sections on Statistics & Figures, Market Knowledge, Product Knowledge, Industry Research, and Trends & Outlook. Find this information under the Research tab on the homepage.

TOUR 225: Entrepreneurship in Tourism

Market Research

Market research examines a specific market for a product. You can find a definition here. Vividata and industry associations may have useful information.

Find Market Research

Market research examines a specific market for a product. You can find a definition here.

Vividata and industry associations may have useful information.