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TOUR 225: Entrepreneurship in Tourism

Market Research

Market research examines a specific market for a product. You can find a definition here.

Vividata and industry associations may have useful information.

Two important resources for VA 2:

Destination BC Market Research - free reports created by Destination BC summarizing size of the market, volume and expenditures in BC, traveller and trip characteristics, market insights, and top trends

PRIZM - use this tool to group Canadians using PRIZM profiles, including demographic, behavioural, financial, health and psychographic insights

Find Market Research