Resources are arranged by learning outcome according to the latest available BMKT 203 course outline. Use the tabs at the left column to search by learning outcome and then by resource format (e.g. book, article, case study, website, video, etc.).
COURSE STUDENT LEARNING OUTCOMES
- Describe basic marketing concepts and their role within the industry.
- Identify marketing opportunities using an environmental analysis.
- Analyze market segments to develop positioning strategies that differentiate products or services within the marketplace.
- Develop a preliminary marketing strategy targeted at a specific market segment – consisting of product, price, promotion and distribution channel strategies.
Additional resources are listed to support writing and citation conventions.
