Advertising rates and related data are available on every significant medium in Canada. Includes magazines, newspapers, radio and television stations and other advertising media.
Due to licensing restrictions, this resource is not available off-campus.
Vividata allows users to customize their reports by demographics, attitudes, media consumption and profiling, retail outlets and product usage. The username and password are posted on your library account page (at the bottom).
By accessing and using Vividata you acknowledge and agree that you must:
Not share any of its data or other contents publicly or with any other organizations or any individuals not affiliated with CapU.
Must cite Vividata data and other contents appropriately, clearly acknowledging Vividata as the source, and
Only use Vividata data for educational purposes.
Not use CapU’s Vividata access for a paid or unpaid internship.
Request explicit permission to use Vividata data for any research that is intended for publication. To acquire permission, please contact Vividata directly here (firstname.lastname@example.org).