Market research focuses on industry markets and customers. Reports may include information about the industry's competitive landscape, industry trends, key competitors, industry size and outlook, etc. A market research report, which is prepared for a company, may be tailored to a company's information needs.
Market research companies expect to be paid for their research so these reports are quite expensive. Some market research companies have expertise in certain industries; others produce reports on a wide range of industries. A company may post information about a report on a website or in a news release.