Guides: Consumer Research: Find Articles & Reports

Featured journals

Government Resources

Consumer Trends Report and Updates
Industry Canada's Office of Consumer Affairs (OCA)
Canadian Social Trends
Statistics Canada (periodical)

Search Discovery

Discovery is the Library's one-search experience. Find articles, books, films, music and more!

Best Databases

Articles from academic journals, newspapers, magazines, and other publications can be found in article databases.

Most business/economics databases provide more than articles. Industry profiles, SWOT analysis, market research reports, economic analysis and more are also available through databases.

Statista
Statista provides statistical data on many topics including media, business, politics, society, technology and education. Sources include market reports, trade publications, scientific journals, and government databases. Charts can be downloaded in PNG, PowerPoint, Excel or PDF formats or embedded in web pages and can be great in papers or presentations.
Help videos and more details are available at: https://www.statista.com/statistic-portal/.

Business Source Ultimate
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This database offers information in virtually every area of business including accounting & tax, banking, finance & insurance, construction, computer science, economics and many more. Business Source Complete also includes publications with full text such as country economic reports from the EIU, Global Insight, ICON Group and CountryWatch, detailed company profiles for the world's 10,000 largest companies as well as Bernstein's White and Black Book series with financial information.
CBCA Reference & Current Events
Canadian Business & Current Affairs (CBCA) Reference provides in-depth access to a wide diversity of Canadian periodicals, ranging from academic titles to special interest publications to general magazines.
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The academic titles include the most prominent journals from the social sciences, humanities, and sciences. Other magazines focus on opinion, public policy, children/youth, lifestyles, arts and culture, health, regional concerns, etc.
View all recommended business databases.